Cerridwen’s Grove: The Story and Person Behind the Online Occult Store
Cerridwen’s Grove is an online occult store that specifically honors and represents the Goddess of Inspiration, Keeper of the Cauldron, and Mother of Awen, Cerridwen, and is created and maintained solely by a Druid Witch. Read the full story below to learn more about Cerridwen’s Grove and who is behind it all.
Cerridwen + The Awen
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Cerridwen is a Celtic Goddess that represents transformation, rebirth, and inspiration. Some resources refer to her as a witch due to her creation of elixirs and potions with her cauldron while others wouldn’t dare lessen her from a Goddess to a mere mortal witch. Whatever she is referred to as, she is a powerful deity that shows up in the lives of those that are being called to transform. As light as her representations are - rebirth, transformation, and inspiration - this also dark Goddess is no stranger to the underworld. The journey of self-transformation requires us to explore our deepest, darkest shadows for rebirth is not possible without first meeting death.
It is said that in her cauldron Cerridwen created what is called awen, a term and concept highly prevalent in the Pagan path of Druidism that they define as “flowing spirit” or “flowing inspiration”. According to the Order of Bards, Ovates, and Druids, Druidry is “a spiritual way and practice that speaks to three of our greatest yearnings: to be fully creative in our lives, to commune deeply with the world of Nature, and to gain access to a source of profound wisdom.” Because Druids highly honor and regard nature, they often hold their communal or personal spiritual sessions in sacred spaces among nature, such as clearings within a forest, of which they call a grove. Coincidentally, a grove is also what a group of communing Druids is called. In more modern times, some Druids create small sites in their own backyards or in gardens, and are even encouraged to create and connect with their own soul as an imaginative “inner-grove” in order to tap into the wisdom, peace, beauty, and safety that a physical grove would offer.
"Groves are significant in Druidry. As a highly regarded Goddess to Bards, Ovates, and Druids, it seems natural to me that Cerridwen would also have a grove. In other words, a sacred place surrounded by trees where she finds solace and engages in her spiritual practices. This grove is then made up of Cerridwen’s magickal correspondences of trees, plants, and animals, each from which we can learn even more. By adventurin through this website, working with the products, and reading through the blog, you are exploring Cerridwen’s Grove as I envision it to exist. Welcome!"
Cerridwen’s Grove, an online occult store, is about reattuning with, honoring, and harnessing the power of nature and the elements as a means for personal and spiritual transformation. Through the use of creative tools and resources that nature inspires, we can cultivate our own inner-grove and infuse our lives with beauty, peace, and energetic qualities that will have a positive impact on ourselves and those around us. In joining together, we create our own external grove that can have an even greater impact in a world that is desperately in need.
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​If you, too, feel called toward personal and spiritual transformation, a life that is filled with magick, beauty, and purpose for the good of all, welcome to Cerridwen's Grove, and blessed be!
The Owner​
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For a few years I knew I wanted to have my own business. After a couple of unsuccessful attempts because nothing felt right, a vision of Cerridwen’s Grove was shown to me. The very next day, I woke up and dedicated myself to creating and establishing the identity of the business that I saw, and it continues to be and become everything I could ever desire.
"My name is Amanda Boas and I am the creator, owner, and sole operator of Cerridwen’s Grove. I am blessed with a background in media and marketing, am an artist by design, and am grateful to have been able to use all of these skills to bring you Cerridwen’s Grove. I identify as a Druid Witch for those that appreciate labels, though my path and craft is quite eclectic overall. I spend most of my time learning or creating, perfecting my craft, and doing my best to enjoy life and contribute to it healthily, wholly, and authentically."
Cerridwen’s Grove is an online occult store that specifically honors the Celtic Goddess and Ruler of the Bards, Cerridwen. Working with Cerridwen, as I realize now in hindsight, has been my entire life’s work. The work of self. Of getting to know myself better by walking the shadowy path through the Underworld, taking light where there is darkness, and coming out the other side more empowered, enlightened, and able to offer the gift of Awen to anyone else that is ready to receive it. To me, Awen is a gift of energy that fuels me through self-work so that I may consistently become a more empowered and enlightened version of myself. That is the gift I hope to share with you.
The name Cerridwen's Grove was entirely intentional due to the alignment of my own path to the Goddess herself, my passion for creativity and magick, and my desire to live my life in a way that inspires others and infuses goodness into the world.